F2R 2023 Motorcycle Convention Brings Boost to Medellín Economy

The 2023 edition of Colombia’s largest motorcycle convention provided a big economic boost to Medellín’s economy, according to event organizers.

F2R, or Feria 2 Ruedas (2 Wheels Fair), officials claim that the four-day gathering created an overall economic benefit of $15 million USD given its generation of direct and indirect jobs, among other factors.

The convention, which was held from May 4-7 in Medellín’s Plaza Mayor, brought in 50 motorcycle industry exhibitors from 35 different countries and facilitated sales among the vendors. This year’s event also pushed the theme of sustainable mobility, including 19 exhibits that featured electric scooters and other displays with a focus on environmental awareness.

The exhibition hall at F2R 2023 was packed throughout the four-day event in Medellín.

While the first two days of the event are reserved for industry participants and registered attendees, the event became a public exhibition for enthusiasts in the city who gathered to see the motorcycles on display, purchase merchandise, watch riding displays, listen to talks, and generally enjoy the atmosphere.

“This year, the fair has been spectacular,” said Mauricio Maestre, director of PaMotos.com. “The flow of people has been constant as always, exceeding expectations … We have made sales, we are doing well, and our products have been received really well.”

Sponsors, vendors, and exhibitors spent the weekend trying to close sales and entertain attendees.