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Guillermo Pajón of F2R: "The space that the Japanese brands left, other brands are going to take it ... there's a market for every user and for every pocket, as they say"

The convention, which was held from May 4-7 in Medellín’s Plaza Mayor, brought in 50 motorcycle industry exhibitors from 35 different countries.

New manufacturers and vendors demonstrate the vibrance of the Colombian motorcycle market.

This year's F2R Has 450 exhibitors from 35 countries across 430,000 square feet of exhibit space in Medellín.

The Colombian motorcycle market is dominated by utilitarian, smaller bikes used by millions of people across the country for general transportation and commuting to work. But increasingly there are more and more luxury brands starting to make inroads and promote their offerings...

Representatives from brands including Harley Davison, BMW, Honda, Ducati, and Yamaha will be among the 400-plus exhibitors.

"You see many companies that have accessories, but they are luxuries — not functional ones," said Juan Carlos Serna of Rothar.

"The Ducati client wants something from the high end that other people don’t have," said Sergio Cordoba.

Indian motorcycle company Royal Enfield wants to expand globally, and it is targeting Colombia as a key market. “Currently we are an Indian company,” CEO Siddhartha Lal told India’s Business Standard in July. “We want to be a global player.” Royal Enfield boasts that...