"We know TaskUs is the biggest BPO in Cali, which we only were able to achieve because we took a chance, we saw potential and we decided to invest and we're now taking a lot of benefit from it."
Gonzalez says potential clients "get very excited because it's not only what TaskUs can do out of a city — but also how the culture of the city blends with the culture for that client. I think it's a perfect combination.