F2R, Feria 2 Ruedas Returns To Medellín May 4-7, Already Breaking Exhibitor Participation Records

Celebrating its 15th anniversary, the F2R, or Feria 2 Ruedas (2 Wheels Fair) industry event returns to Medellín’s Plaza Mayor May 4-7, 2023 featuring 450 motorcycle industry exhibitors from 35 different countries, and expecting approximately 81,000 visitors to the 40,000 square meters (430,556 square feet) across nine pavilions and this year, even the Metropolitan Theater located adjacent to the convention grounds.

As before, the first two days are industry-only, where deals are done among the importers, exporters, and retailers, including all the major global motorcycle brands. There is also an academic track of 35 sessions where technical issues are discussed such as developments in lubricant, engine and electronic technology, and motorcycle lifestyle issues, such as group and club reunions, celebrations, and awards.

Saturday and Sunday, the final two days of the event, admission opens to the general public, and the fun ramps up with stunt shows, concerts, prizes, and general two-wheeled fun. 4,000 square meters have been reserved for two separate stages of motorcycle stunts and spectacles.

In addition to 780 motorcycles and 300 accessory brands, journalists representing 11 countries have registered to attend, 147 electric vehicles will be displayed, and there will be 19 exhibits on sustainable mobility, from electric scooters to next-generation personal vehicles. All Terrain Vehicles and Bicycles also have an important presence at F2R.

Motorcycles are an important mode of transportation in Colombia making it the ideal location for F2R, the largest and most important motorcycle industry event in The Americas. There are around 9.4 million motorcycles roaming Colombian roads, including over 640 thousand sold in the first nine months of 2022, representing a booming 19% growth over 2021 when mobility was restricted due to the COVID pandemic.

While high end motorcycles such as Ducati and Harley Davidson do well in Colombia among high-income riders, the market is dominated by small-cylinder (100-150cc) basic transportation motorcycles from brands like Yamaha, AKT, Bajaj, and Suzuki.

See also: Guillermo Pajon Discusses The Success & Importance Of 2022’s Bigger & Better F2R Motorcycle Industry Event

Photos: Loren Moss