Tokyo Century subsidiary Aviation Capital Group announced last Friday the delivery of its eighth Airbus A320neo aircraft to Colombian low cost carrier Viva. The new aircraft will immediately be deployed as part of Viva’s aggressive expansion plans. The airline has already become the second largest air carrier in Colombia based on market share.
Viva has recently added Orlando flights to its Miami flights in the US, and increased flights between Medellín, Colombia and Miami to four daily, up from one daily round trip. The carrier has also launched flights to México City and Cancún.
The latest aircraft delivered has the livery nickname “Efecto Viva” after the phenomenon the airline says occurs when competitors lower their prices significantly whenever Viva enters a new market. The Viva Effect, as it is translated to in English, is also the name of a corporate history book recently authored by Viva board member Rupert Stebbings.