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The latest aircraft delivered has the livery nickname “Efecto Viva” after the phenomenon the airline says occurs when competitors lower their prices significantly whenever Viva enters a new market.

Aviation Capital Group Announces Delivery of Eighth Airbus A320neo to Viva Air

Posted On June 22, 2021
By : Loren Moss
Comment: 0
Tag: a320neo, Airbus A320, aviation capital group, cancun, colombia, efecto viva, medellin, mexico city, miami, orlando, rupert stebbings, tokyo century, Viva, Viva Air, viva effect

Tokyo Century subsidiary Aviation Capital Group announced last Friday the delivery of its eighth Airbus A320neo aircraft to Colombian low cost carrier Viva. The new aircraft will immediately be deployed as part of Viva’s aggressive expansion plans. The airline has already become the second largest air carrier in Colombia based on market share.

Viva has recently added Orlando flights to its Miami flights in the US, and increased flights between Medellín, Colombia and Miami to four daily, up from one daily round trip. The carrier has also launched flights to México City and Cancún.

The latest aircraft delivered has the livery nickname “Efecto Viva” after the phenomenon the airline says occurs when competitors lower their prices significantly whenever Viva enters a new market. The Viva Effect, as it is translated to in English, is also the name of a corporate history book recently authored by Viva board member Rupert Stebbings.

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About the Author
Loren Moss is the founder and publisher of Finance Colombia. He has over 20 years of international business experience, including over a decade of experience in securities, insurance, and commercial real estate, at the institutional and international level.
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