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Book Review-The Viva Effect: How The Irreverent Turned Dreams Into An Airborne Reality (Spanish Version: El Efecto Viva)
The book starts off with a glowing account of the airline’s creation, almost superlative in its description of the personalities involved. However, in the second half the book takes a frank and candid tone when approaching the airline’s growing pains, internal conflict among the...
Posted OnNovember 11, 2020
