Viva Teams With ProFamilia & D’Lunaas To Offer Free Breast Cancer Exams To Female Travelers (of Any Airline) In October

During the month of October, Colombian airline Viva, along with feminine sleepwear manufacturer D’Lunaas and Women’s reproductive health foundation ProFamilia have teamed up to promote breast cancer prevention practices such as self-examination to all women and teen girls passing through the domestic boarding area of the José Maria Córdova international airport (MDE) serving Medellín.

The collaborators have set up a booth from 8am to 5pm daily in October in the airport where travelers can learn more about the causes of breast cancer and perform a breast self-examination for early detection that affects 63.9 out of every 100,000 women over 15 years of age in the country, according to the World Health Organization.

“At Viva we believe that prevention is the best tool to save lives, that is why today we join with Profamilia and its “Primero Tú” campaign, so that many people can learn why breast self-examination is so important and how to do it. In this activity, anyone can come to learn more about the early detection of the disease,” said Tatiana Vásquez, Executive Director of Fundación Viva, Viva’s charitable foundation.

The three organizations also sponsored a breast cancer awareness flight from Medellín to Cartagena full of surprises from Viva, ProFamilia and D’Lunaas to deliver the messages of prevention and awareness and self-examination.

The two types of female cancer responsible for the highest death rates are breast cancer and cervical cancer. However, fatalities from both are largely preventable with early detection and awareness. “At Profamilia we are convinced that self-care is the most effective tool for prevention. We want girls and women of all ages in the country to know their rights and empower themselves in the face of breast cancer,” said Marta Royo, Executive Director of Profamilia.

“Sharing with our travelers a message of empowerment and, above all, of prevention to combat the problem is a commitment that Fundación Viva has as its pillars. For this reason, today we paint the skies pink, to raise awareness,” added Vásquez.