Randi Zuckerberg Brings Her Passion For Women in AI To WOBI in Medellín

Randi Zuckerberg was recently in Medellín, Colombia as a keynote speaker during the 2025 WOBI event, which brings ideas and inspiration from some of the world’s greatest business minds. The global event rotates between major business hubs and capitals throughout the world, connecting thought leadership with local audiences from the business community, government, and academia.

Best known for her time heading marketing at her brother’s company Meta (Facebook), Zuckerberg brought her passion for “Leadership in The Age of AI” and how artificial intelligence can support leaders in decision making but also encouraging women and girls to get involved in technology, and specifically AI. She spoke about how so many time she found herself the only woman in the room where important decisions were being made at a corporate level.

After Zuckerberg’s conversation with Loren Moss, executive editor of Finance Colombia, Zuckerberg answered questions from the local press corps with Moss moderating and serving as interpreter for the questions from local journalists attending the event.

Finance Colombia: We’re here with Randi Zuckerberg. First, welcome. And is this your first time in Medellín?

Randi Zuckerberg: First time in Medellín, but not my first time in Colombia. I’ve gotten to travel extensively around the country, but I’m delighted to be here.

Finance Colombia: Wonderful. Hopefully, you’ve had time to see the city, and what are your impressions?

Randi Zuckerberg: I have. Well, I got to tour all around yesterday, and I love a city that has a bit of a deep history that makes you think. But what I’m inspired by is how the city has taken a bit of a darker history and is transforming into an art and technology hub of the world. I think it is a model that a lot of other cities should be looking at.

Finance Colombia: Impressive. If you could just, in a couple of sentences, recap the message that you gave today–or that you’re giving today in your presentation later.

Randi Zuckerberg: Yes, I’m talking about leadership in the age of AI, and I’m going to be reflecting on my experience on the front lines of social media, and using that as a way to structure how people can think about being in this next new era of innovation with AI.

“I will eat this table if there are not more women in AI than there were in Web 2!”—Randi Zuckerberg

Something I’m very passionate about is talking about women in technology, and when I was on the front lines of Web 2.0 and social media, I was one of the few women in the room. And now that it’s 20 years later, and we’re on the dawn of a new era of innovation, it would break my heart if that happened again, and things didn’t change. So I feel passionate about mentoring women to be entrepreneurs, about getting more younger girls into technology, and especially making sure that women in universities around the world have the opportunity to study technology in the same way. So yeah, I will eat this table if there are not more women in AI than there were in Web 2.0.

Finance Colombia: How can AI be used as a tool to empower women?

Randi Zuckerberg: I think there are so many ways that AI can be used to empower. First of all, I think it levels the playing field, because AI can now do things like writing basic code, designing, so you can be anywhere in the world, and even if you grew up in an area where maybe girls don’t have the same access to education, you now have the tools to launch a successful business, and be an entrepreneur, and be on the same playing field as people across the world that had the best education and the best resources, and I think AI is going to just open a world of creativity.

Local journalist: One question for the old people who are going to embrace the changes with technology.

Randi Zuckerberg: I think that hopefully we’ll live in a world where wisdom and experience are honored and celebrated side by side with innovation and tech knowledge. I think if you’re just looking into the future, you’re missing a lot of valuable things about an organization, and a culture, and an industry. Likewise, though, we have to make sure that people who grew up without tech as a first language are partnered with a mentor who can bring them up to speed and help them upskill themselves. So I think I’m excited about a workforce where those two live side by side.