Global hotel brand Novotel, part of the Accor portfolio, has opened its first Medellín location, rebranding the former Atton hotel anchoring the upscale El Tesoro shopping center. Accor has attributed the decision due to Medellín’s strategic location and position as one of the main financial, industrial, commercial and service centers in Colombia. During the last years, the city has become a key place for events and conventions, in addition to the presence of important national and international companies, making Medellín an axis of the country’s development.
“Accor has been in South America more than 40 years now; We have more than 350 hotels in Latin America today and we want to increase the number by 2022. One of our best brands is Novotel, and we want it to be present in all the capital cities of the country, that’s why we are in Medellin “said Frank Pruvost, Accor’s manager of general mid & economy lines for South America.
Above photo: Opening ceremony of Novotel at El Tesoro Shopping Center, from left to right: Frank Pruvost (general manager Mid & Eco – South America Hispana Accor), Juan Pablo Franky (vice minister of tourism of Colombia), María Teresa Mejía (general manager of Novotel Medellín El Tesoro) and Francisco Levine (former president of Atton and current senior advisor of Accor).
Mr. Pruvost stressed that after Brazil where they have 300 hotels, Colombia is the second most important South American market for Accor, they plan to open other hotels of the 35 brands that operate, including Ibis which already has one hotel in Medellin and luxury brand Swissôtel, which they expect to open within a 2-year timeline.
France based Accor, present in 95 countries globally, purchased the Atton hotel brand, which operated the El Tesoro hotel location. The hotel has 278 beds, and $73 million COP was invested in the hotel’s refresh and rebranding.