Feria de las 2 Ruedas: Latin America’s Most Important Motorcycle Industry Event Returns To Medellín May 2-5
Considered by the international media as the main event of the Latin American motorcycle industry, the 13th annual Feria de las 2 Ruedas, organized by Medellín firm Prisma Events, returns to Plaza Mayor in Medellín opening its doors on May 2 and 3 for industry professionals and members of the press; then continues Saturday May 4th and Sunday May 5th, when the general public is welcome.
More than 60,000 visitors from all regions of Colombia and entrepreneurs from 30 countries will convene during these 4 days to learn about the latest trends and technology in global the motorcycle industry, in addition to taking advantage of this venue to negotiate, ink deals, and establish alliances throughout the Latin market. Colombia remains a fitting venue, as a country where this industry has grown the most in the last 15 years.
- 400 exhibitors, thousands of enthusiasts and visitors from 30 countries will gather in Plaza Mayor Medellín, from May 2 to 5, to learn about all the news of the motorcycle industry in Latin America during 2019.
- With a growth in its exhibition area, this event continues to be recognized as one of the most important in the world of motorcycles.
On average, about 550,000 motorcycles are sold annually in Colombia, a country that also boasts significant factories manufacturing several of the main brands of motorcycles and supports a wide allied industry encompassing accessories, clothing, spare parts, equipment and services for motorcyclists.
To meet the expectations of companies in the industry, the XIII Feria de las 2 Ruedas has events such as business and media days, a business roundtable, innovation room and product launch room.
For the public as well as the industry insider, informative and entertaining events are on the agenda, such as Motovelocity competitions, extreme sports exhibitions on motorcycles, Moto Trial, Test Drive, cultural events, and comprehensive classic motorcycle and bicycle exhibitions.
The academic agenda affiliated with the Feria de las 2 Ruedas has already launched, with the 3rd annual National Motorcycle Industry Forum was held on April 5 as a preamble to the fair.
In addition, motorcycle enthusiasts from countries throughout the region will arrive to participate in the Fourth Symposium of Motorcycle Clubs and the Fifth National Forum of Women Motorcyclists. Motorcycle service professionals will participate in the 3rd Annual Encounter of Motorcycle Mechanics.
With high expectations in sales and the arrival of new brands never before seen in the Latin American market, the 13th Feria de las 2 Ruedas is sure to be the largest Feria de las 2 Ruedas in the history of the event.