LATAM Airlines Selects Interpublic Group Subsidary As Global Marketing Agency

Interpublic Group (NYSE: IPG) has announced that Graphene, a customized team of talent and resources from a range of Interpublic Group agencies, led by McCann Worldgroup and IPG Mediabrands, has been selected by LATAM Airlines Group (NYSE: LTM) to continue as its global marketing agency.

Graphene has served LATAM since 2015 in 13 markets like Australia, Mexico, the United States and countries in South America and Europe, and the new multi-year assignment will cover all marketing needs from brand strategy and creativity, to digital marketing, performance, CRM and content development across all the airline group’s markets. The dedicated IPG team retained and expanded the relationship after a competitive pitch, which included multiple globally-integrated marketing firms.

“Having our marketing efforts supported by them over the past four years in various markets, we have chosen IPG/Graphene to provide integrated marketing services across our global network. With their help, we will continue working to best serve our customers and position LATAM as one of the world’s most admired airline brands,” said Paulo Miranda, Vice President of Customers, LATAM Airlines Group.

Michael Roth, Chairman and CEO of IPG, commented, “LATAM is the leading airline group in South America with direct flights to five continents. IPG will provide end-to-end marketing services through Graphene. This is a great example of the open- architecture model we have championed at IPG for over a decade, with collaboration at its core.”

“Having our marketing efforts supported by them over the past four years in various markets, we have chosen IPG/Graphene to provide integrated marketing services across our global network. With their help, we will continue working to best serve our customers and position LATAM as one of the world’s most admired airline brands,” said Paulo Miranda, Vice President of Customers, LATAM Airlines Group.

According to Fernando Fascioli, McCann Worldgroup President for Latin America and the Caribbean, “We are delighted with LATAM’s decision to continue our partnership. We believe in the power of strategy, creativity, data and technology seamlessly integrated and orchestrated across a leading network to drive forward the LATAM Airlines brand and its business.”