Enterprise Holdings has announced that it has opened at Medellin’s International Airport in Colombia. The new branch, which is already taking reservations, serves customers of the company’s flagship Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. Enterprise Holdings owns all three brands.
The new tri-branded Enterprise, National and Alamo rental branch at Medellin International Airport is Enterprise’s 11th location in Colombia.
The new Colombia branch, located in the José Maria Córdova International airport, represents the company’s commitment to serving domestic and international customers as travel reopens around the world. Since the onset of the COVID pandemic, the company has opened more than 100 new branches worldwide.
“Colombia is a premier market for Enterprise’s global growth as we continue to expand to meet the needs of business and leisure travelers alike, wherever they choose to go,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “As international travel begins again, we are excited to serve our customers around the world and stand by our promise to provide them with a safe and convenient rental experience.”
The Medellin branch increases Enterprise’s presence in Colombia to 11 locations, and is the latest in the company’s ongoing international expansion in Latin America and surrounding areas. Enterprise Rent-A-Car made its debut in Latin America in 2015, joining the National and Alamo brands.
Customers in Colombia will be able to earn awards and free rental days through two loyalty programs: Enterprise Plus through the Enterprise Rent-A-Car brand, and the Emerald Club through the National Car Rental brand. Enterprise Plus and Emerald Club both launched in Colombia in 2017.