Colombia’s 13th Feria de las 2 Ruedas Motorcycle Industry Event Breaks All Previous Records

“Like everything a success”, said event organizer Guillermo Pajón. Colombiá’s Feria de las 2 Ruedas motorcycle industry event offered something for everyone: Industry businesspeople, importers, exporters from around the world, and on the last two days of the expo, doors opened to the public.

63,250 attendees
37,000 square meters of exhibit space
$24 million USD in closed deals
15 international journalists from outside Colombia
407 exhibitors
32 countries represented in attendance and exhibition
13 tons of merchandise passed through Colombian customs destined for the event
Exporters from Brasil, China, Italy, USA, India, Thailand, Pakistan, Costa Rica, Honduras, Panamá, Spain

Motorcycles were only 30% of the trade fair, with another 30% in spare parts and enhancements, and 40% clothing and accessories. Though dealers and financing options were on hand, the first two days of the event were all business-to-business, with exporters looking for distributors, and distributors looking for dealers. It also provided a forum for allied industries such as petroleum and lubricant manufacturers to renew contacts with business partners.Along with the trade expo and enthusiast-oriented stunt shows, the event had its academic component, with symposia such as the 4th Women’s Motorcycle Forum, the National Symposium of Motorcycle Clubs and the Motorcycle Mechanics Update Seminar.
“After making a Fair like this, there are many challenges. Next year we hope to divide the sports from the commercial. The competitions and the exhibitions we hope to do in the Central Park Racetrack, in (Medellín suburb of) Bello, which the Antioquia Government indicated that will be delivered in December, and the commercial will be in Plaza Mayor, also taking advantage of additional square meters of exhibit space that will be built soon,” Concluded Pajón.

Event photos credit: Loren Moss (click to enlarge)

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About the Author

Loren Moss is the founder and publisher of Finance Colombia. He has over 20 years of international business experience, including over a decade of experience in securities, insurance, and commercial real estate, at the institutional and international level.