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Colombia offers "important competitive advantages and plays a key role in Atento's strategy," says Miguel Matey of Atento.

"If I had had the opportunity to learn like this — in a group — I would have learned faster," says Andrew Macia of Red Door Studios.

HP Inc. threw a lavish launch party in the capital for its HP Elite x3, a smartphone by day that users can dock at their workstation to turn into a desktop.

"The information that a company has really does have a value. What analytics does is make that value a tangible." – Carlos Ferrer of Unisys

More than 1,500 attendees gathered in the capital for the fourth edition of Colombia Startup.

Cable & Wireless continues to grow in Colombia, with its expansion plan paying dividends in the financial services and education sectors.

Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.

Throughout the sector, sales are projected at over $150 million USD in 2016.

A jam-packed agenda is sure to show why this free event has become one of the premier gatherings in Colombia.

"Within Latin America, we see this city as one of the main focal points of innovation," says History's Cesar Coletti about Medellín.