Amsterdam-based geo-mapping company TomTom has brought its real-time GPS navigation service to Colombia. The firm was an early leader in race to provide live directions for drivers in Europe and the United States, along with updates on traffic and roadwork.
Although it has been superseded in the minds of many consumers by the ubiquity of Google Maps, among other similar solutions, the company maintains that it is differentiated by the high quality of its real-time info about congestion.
“Traffic congestion remains a major problem for many countries around the world — particularly in larger metropolitan areas,” said Ralf-Peter Schäfer, head of Traffic and travel information at TomTom. “Argentina and Colombia are no different, and now we can offer data to enable informed routing decisions taking into account the dynamically changing situation on the road.”
In addition to now offering real-time service in Colombia, TomTom, which supplies mapping data to the online service MapQuest, also entered the market in Argentina last week. Along with Brazil and Chile, the company’s live offering is now present in four South American countries.
Worldwide, the company says it has a reach of 54 nations and 500 million devices. “This increased volume of source data will pave the way for further geo-expansion opportunities in 2017 and beyond,” said the Dutch firm in a statement.