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iShop's Barranquilla store will be its largest in Colombia, which is now home to 20 of the company's 49 stores in Latin America.

On top of recruiting more employees, Convergys says it is aiming inspire workers to embrace a health-conscious and environmentally friendly lifestyle

"Colombia clearly has a strong grasp on the policy framework needed to enable affordable internet for its population,” says the Alliance for Affordable Internet.

The Foro 3C's "Transform or Die" session will stress the urgency transform now and adapt to the business landscape of tomorrow.

Colombia's Dynamo Productura, which had a role in producing Netflix's Narcos and the Sundance award-winning Undertow, will also join the network.

Customers and providers that adopt the “as a service” model will find themselves relatively insulated from political winds.

"Colombia is always advancing in the use of technology — so we see an important opportunity," says Luis Rico of HP.

Amazon Web Services highlighted the "growing demand and acceleration of cloud computing services" in the country.

TomTom says its service can help Colombian drivers navigate better by "taking into account the dynamically changing situation on the road."

Freelancer.com has nearly 150,000 users in Colombia that work mostly in graphic design, website design, and software development.