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Representatives from brands including Harley Davison, BMW, Honda, Ducati, and Yamaha will be among the 400-plus exhibitors.

"You could say that this is a year of transition, and we are adjusting ourselves to a new reality,” said Juan Carlos González of Yamaha Incolmotos

"You see many companies that have accessories, but they are luxuries — not functional ones," said Juan Carlos Serna of Rothar.

"The Ducati client wants something from the high end that other people don’t have," said Sergio Cordoba.

"In any business — not only bicycles — everything evolves. But it is always for the better," said Jose Eduardo Barrera of Exitos Imports.

Colombia is poised to further increase its already-substantial market share in South America, outpacing every country except for Brazil.

Some 400 exhibitors and close to 60,000 visitors from 30 countries are expected to meet in Medellín in May.

Throughout the sector, sales are projected at over $150 million USD in 2016.

The highlights from this year's Feria de las Ruedas motorcycle show in Medellín.