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The Colombian motorcycle market is dominated by utilitarian, smaller bikes used by millions of people across the country for general transportation and commuting to work. But increasingly there are more and more luxury brands starting to make inroads and promote their offerings...

The largest motorcycle fair in Colombia — and one of the biggest in Latin America — once again came to Medellín this month. From May 4-7, the 11th edition of the Feria de las 2 Ruedas brought together some 60,000 people, according to the show’s organizers, for four days of...

Representatives from brands including Harley Davison, BMW, Honda, Ducati, and Yamaha will be among the 400-plus exhibitors.

"You could say that this is a year of transition, and we are adjusting ourselves to a new reality,” said Juan Carlos González of Yamaha Incolmotos

"You see many companies that have accessories, but they are luxuries — not functional ones," said Juan Carlos Serna of Rothar.

"The Ducati client wants something from the high end that other people don’t have," said Sergio Cordoba.

"In any business — not only bicycles — everything evolves. But it is always for the better," said Jose Eduardo Barrera of Exitos Imports.

Colombia is poised to further increase its already-substantial market share in South America, outpacing every country except for Brazil.

Some 400 exhibitors and close to 60,000 visitors from 30 countries are expected to meet in Medellín in May.

Throughout the sector, sales are projected at over $150 million USD in 2016.