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"More companies in Colombia right now are becoming mutlilatinas," says Carlos Ferrer of Unisys, "and we are identifying many more opportunities to provide those global solutions."

At Asobancaria in Cartagena, Unisys launched its new banking solution Elevate, an onmichannel platform that aims to improve the customer experience.

Colombia offers "important competitive advantages and plays a key role in Atento's strategy," says Miguel Matey of Atento.

Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.