Spanish Firm Freepik Acquires Cartagena-Based Original Mockups

Cartagena digital graphic element-creation firm Original Mockups has been acquired by Spanish multinational Freepik, the Colombian company announced today in a statement. Original Mockups was founded by founded in 2018 by Andrés Hernández Amin and Alexander Ruiz Ponce and bills itself as the largest chain producer of mockups in the world.

With the acquisition, “Original Mockups” becomes Freepik Company Latam, with a plan that bets on local programmers, graphic designers, and 3D artists. The four-year-old company specializes in creating PSD (Photoshop) mockups and 3D models, with a capacity of up to 2,5000 mockups and 400 3D models per month. The company boasts a team of 78 creative professionals and claims an inventory of 30,000 Photoshop and 5,000 3D projects completed.

Research platform Tracxn ranks Freepik #4 out of 445 competitors.

Málaga-based Freepik specializes in the production and distribution of graphic resources and elements used online, such as in web design and marketing. The company, founded by Joaquín Cuenca Abela and Alejandro Sánchez Blanes, was valued at a figure near €250 million in 2020, closing 2021 with revenues of $69.7 million dollars, up 37% more than the year before.

Freepik already counts 480 employees, 450 contract designers and approximately 23.000 registered collaborators. It has been named one of the “1000 Fastest Growing European Companies” for four consecutive years, according to the Financial Times, and one of the “Top 50 Best Software Sellers”, according to rating website G2.

Andrés Hernández Amin and Alexander Ruiz Ponce