Mercado Libre Says It Will Hire 900 Additional Colombians In 2H 2024

As part of its expansion strategy in Colombia, Mercado Libre recently announced a $300 million investment aimed at enhancing technological and logistics solutions. This investment is the company’s largest in the country to date and is intended to strengthen its position within the e-commerce ecosystem in both Colombia and the wider Latin American region.

Colombian Minister of Commerce, Industry, and Tourism Luis Carlos Reyes Hernández noted the government’s support for investments in service sectors and the digital economy, which align with Colombia’s goals for a decarbonized economy and energy transition. He emphasized the importance of collaboration between the state and private enterprise to achieve these objectives.

ProColombia President Carmen Caballero highlighted the significance of this investment as evidence of Colombia’s attractiveness as a destination for foreign investment. She expressed confidence that Mercado Libre’s expansion would contribute to the growth of the digital economy and support small and medium-sized enterprises (SMEs) in the country.

Lina Monsalve, General Manager of Mercado Libre Colombia, stated that the company’s expansion will contribute to the country’s development by creating jobs in key areas. She also acknowledged the talent of Colombian workers, who have played a crucial role in advancing the digital economy in the region.

Mercado Libre currently supports over 28,000 SMEs in Colombia, with 40% of these businesses generating between one and five jobs in the past three years. The company operates more than 19 logistics centers across the country, manages a fleet of 1,050 vehicles, and oversees a warehouse with a capacity for over 10 million products. Additionally, it operates 900 official stores featuring popular brands among Colombian consumers.