Colombia Posts 6.7% Growth in March Visitor Arrivals and Signs Mexican Airport Promotion Deal

Q1 visitor count tops 1.58 million as Mexico push targets World Cup

Non-resident visitor arrivals to Colombia grew 6.7% in March 2026 compared to the same month of the previous year, and the country received 1,584,378 non-resident visitors during the first quarter, according to figures from Migración Colombia processed by the Ministerio de Comercio, Industria y Turismo.

In March alone, 541,720 non-resident visitors entered the country. Of that total, 419,150 were foreign non-resident visitors, representing 5.3% year-over-year growth, while the cruise segment recorded 58,186 passengers, a 41.2% increase over the same month in 2025.

For executives and investors evaluating Colombia’s tourism, hospitality, and aviation sectors, the data indicate continued recovery in international arrivals and a measurable expansion of cruise traffic, two segments that directly affect hotel occupancy, retail spending in coastal cities such as Cartagena and Santa Marta, and the pipeline of inbound foreign exchange.

“Colombian tourism is going through a significant period of international expansion. Colombia is recording sustained growth in visitor arrivals while strengthening its connectivity and expanding its presence in strategic markets,” said Diana Marcela Morales Rojas, Minister of Commerce, Industry and Tourism.

Air connectivity figures

According to the Aeronáutica Civil de Colombia (Aerocivil), 4,483,077 passengers were transported on scheduled flights in February 2026, a 9.4% increase compared to the same month of the prior year. International arrivals grew 11.9% while domestic traffic increased 7.3%.

Between January and February 2026, scheduled flights moved 9,906,749 passengers, an 8.2% increase over the same period in 2025. The figures reflect ongoing expansion in commercial aviation capacity into Colombian airports, including the principal international gateways in Bogotá, Medellín, Cartagena, and Cali.

Mexico airport campaign tied to World Cup

Following Colombia’s participation as guest of honor at the Tianguis Turístico de México, the Ministerio de Comercio, Industria y Turismo signed an agreement with more than 20 Mexican airports to display the country’s “Descubre la Diversidad de Colombia, El País de la Belleza” campaign during the FIFA World Cup season.

The campaign will run in terminals operated by the Mexican federal government, including airports in Mexico City, Toluca, Tulum, and Cancún. The Mexican market represents one of the larger sources of regional intra-Latin American travel and is expected to see elevated transit volumes during the World Cup, which Mexico will co-host with the United States and Canada in summer 2026.

“Colombia is positioning itself as an increasingly visible and competitive destination in international markets. These alliances allow us to expand the country’s presence in strategic global venues, increase visitor arrivals, and continue positioning tourism as an engine of economic development for the regions,” Morales Rojas said.

The ministry indicated that Colombia’s presence at the Tianguis Turístico also produced bilateral conversations on expanding air connectivity and promotional cooperation with Mexican tourism operators, though specific route announcements or carrier commitments tied to the agreement were not disclosed.

Above photo: Mexico pavilion at the 2015 ANATO Vitrina Turistica trade show in Bogotá (photo: Loren Moss)