Bancolombia was the big winner at Andicom 2017, taking home the top honor at the conference for displaying excellence amid digital transformation.
The Medellín-based financial institution was awarded the first-place prize in the category for large companies by beating out two other finalists, Club El Nogal and Servicios Postales Nacionales S.A.
Among other initiatives launched recently, Bancolombia has rolled out its new InvestBot platform to help clients make smarter decisions about where to put their money with the help of intelligent technology and automation. It has also increasingly attempted to move its customer service toward a more omnichannel approach in which customers can interact with the bank in a variety of methods, including live chat.
This marks a second digital-centric honor for the company of late. On July 28, the publication Global Finance named Bancolombia as the best digital corporate/institutional bank in Latin America with its Digital Bank of Distinction Award.
“This recognition challenges us to continue offering superior experiences that will give added value to our digital customers,” said Cristina Arrastía, a corporate vice president of Bancolombia, after the company was recognized by Global Finance.
At Andicom, the premier IT and communications event in Colombia, three other companies won also digital transformation awards, which were handed out on August 23 for the first time at the annual event by Andicom organizer CINTEL and London-based auditor PricewaterhouseCoopers (PwC).
Photo credit: PwC