Colombian Cosmetics Company Cerescos Seeks To Globalize, Presents Masglo Brand At Cosmoprof Worldwide in Bologna, Italy

Colombian cosmetics company Cerescos S.A.S., owner of brands Masglo and Admiss, has participated in the Cosmoprof Worldwide trade fair in Bologna, Italy from March 15 to 18, 2019 through its Masglo brand. Seeking to become a global brand, Masglo currently has a presence in more than 18 countries, with the principal export markets being Ecuador, Spain and Panama. “The idea is to be able to potentiate the participation of Masglo in other countries and bring the quality and innovation of the Colombian products of the cosmetic sector to international markets,” said Andrea Espitia, Masglo’s Marketing Manager.

Masglo, had a 32 square meter exhibit, integrated with a panoramic 360 video showcasing the company’s first experience center in Colombia. “Likewise, the stand will have the exhibition of all our product lines and new releases,” says Espitia, who indicates that Ceres has set an international growth target of 59%.

Cosmoprof Worldwide Bologna is the primary global trade show dedicated to all sectors of the cosmetics industry and professional beauty: perfumery and cosmetics, natural-organic products, packaging, machinery, contracting, raw materials, aesthetics and spas, hair and nails.

In 2018, more than 250,000 professionals, opinion leaders and industry experts from around the world attended the event, discovering trends and innovations in the sector, analyzing case histories and creating new networks of contacts.