Russia, the United States, and Brazil — three countries with much larger populations — are the only nations that have bought more tickets than Colombia.
The funds will go to support medical care, food programs, and improvements to the registration system to track the assistance needed by Venezuelans in Colombia.
Ruta Amigo will be tapping into the U.S. firm's “Digital Issuance Platform” to roll out pre-paid loyalty cards that can be used for payments in various locations across the country or digitally.