Gonzalez says potential clients "get very excited because it's not only what TaskUs can do out of a city — but also how the culture of the city blends with the culture for that client. I think it's a perfect combination.
The New Braunfels, Texas-based company, which employs nearly 50,000 people across 13 countries and already has an office in Cali, expects to launch its Medellín location in September.