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The new Medellín facility is in addition to two TaskUs facilities in Cali, Colombia.

Gonzalez says potential clients "get very excited because it's not only what TaskUs can do out of a city — but also how the culture of the city blends with the culture for that client. I think it's a perfect combination.

The New Braunfels, Texas-based company, which employs nearly 50,000 people across 13 countries and already has an office in Cali, expects to launch its Medellín location in September.