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Garavito will participate in the panel titled “The Digital Ecosystem in Latin America and the different ways to innovate.”

According to Ayenda’s website, the hotel franchisor currently operates in Colombia, Peru and México with almost 300 properties.

Year over year, entrepreneurship in Colombia is become a major driver for economic growth and job creation, establishing the country as a leader in entrepreneurial development in the region. This has led to the creation of platforms and enterprises that boost growth initiatives,...

The company plans to use the incoming capital to scale up its tech platform, embrace machine learning, and expand in Latin America.