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The event, which brings together the main stakeholders in the ICT industry in one place, generates business opportunities through high-level commercial and networking activities.

ProColombia has opened registration for the 80th Business Matchmaking Forum to take place in Medellín’s Plaza Mayor Convention Center from March 16-18, expecting to bring together 3,000 entrepreneurs, exporters and buyers from across Colombia and abroad.

"Some of the most sophisticated application development work we are doing, we are doing right here in Bogotá," says Peter Altabef of Unisys.

"Currently, the IT industry in Colombia is living great times. Companies have evolved," says David Luna, ICT Minister of Colombia.

At Asobancaria in Cartagena, Unisys launched its new banking solution Elevate, an onmichannel platform that aims to improve the customer experience.

The Tier III-certified data center was built by Bogotá-based ZFB Group and will be located within the capital’s ZF Towers Services and Technology Park.

"I meet with customers every week and it’s amazing. They don’t want to spend time or money — until something happens," said Jorge Hurtado of Absolute Software.

“Colombia’s economy is built on many of the same sectors and industries that we excel in here in Dubai,” says Hamad Buamim of Dubai Chamber.

"This service business is going to be the new starting point that will make Medellín a more modern, more digital, less polluted city," says Sergio Escobar of ACI Medellín.

Florangel Alvarez says Colombian firms can stand out by using digital solutions to improve efficiency. And this, in turn, creates a "pretty good opportunity for companies like Kodak Alaris."