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The retail giant plans to hire 400 people by the end of October and reach 600 employees by the end of the year.

The office, the Indian company’s first in Colombia and 15th location worldwide, will employe 200 people and serve as a "strategic LatAm center."

The AI-powered customer service chatbot works through Facebook Messenger and a rollout into more channels is planned down the road.

"More companies in Colombia right now are becoming mutlilatinas," says Carlos Ferrer of Unisys, "and we are identifying many more opportunities to provide those global solutions."

At Asobancaria in Cartagena, Unisys launched its new banking solution Elevate, an onmichannel platform that aims to improve the customer experience.

Colombia offers "important competitive advantages and plays a key role in Atento's strategy," says Miguel Matey of Atento.

Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.