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The AI-powered customer service chatbot works through Facebook Messenger and a rollout into more channels is planned down the road.

The Spanish firm operates a software system that provide 24/7 customer support through messaging services such as Whatsapp.

“We want AI to be a new source of high-quality jobs and income for our people," said Elkin Echeverri, director of planning and prospective at Ruta N.

"We want everyone to discover the possibilities of artificial intelligence," said Juan Camilo Nates, ambassador for Bogotá AI.

Customers and providers that adopt the “as a service” model will find themselves relatively insulated from political winds.

"The information that a company has really does have a value. What analytics does is make that value a tangible." – Carlos Ferrer of Unisys