Last week, PRAXIS, a global technology provider headquartered in Mexico, launched PraxFinancial a new

tool directed to brokerage firms who want to offer their customers a tool that allows them to invest in the securities market in a simple, quick and novel way and, at the same time, enables investment operations.

The application is designed to integrate with the financial provider’s customer service and transaction management via a secure interface. Brokerage houses, by offering this application to their customers, have an additional channel enabling them to grow their portfolio, establish alternative communication channels with customers, and differentiate themselves from their competitors.

In Colombia, PraxFinancial is available on Apple’s iOS operating system, and Praxis has stated that they may offer the app on other operating systems based on interest expressed by financial institutions on behalf of their customers.

“PraxFinancial, is an application conceived and designed to encourage investment through different modules that provide an understanding of the securities market and the available investment options, so that both, securities firms and users,may grow their financial assets,” stated Praxis Mobile Banking Specialty Manager, Tania Alanis.