Paolo Di Marco Appointed CEO of RappiPay Colombia

RappiPay has announced the appointment of Paolo Di Marco as the new CEO of its Compañía de Financiamiento (financing company) in Colombia. This entity was established through a strategic alliance between Rappi and Davivienda.

Di Marco, an economist from Pontificia Universidad Javeriana with an MBA from New York University‘s Stern School of Business, previously held the positions of CFO and Head of New Businesses at RappiPay. In these roles, he was involved in strategic planning, financial operations, and the development of new business lines.

Before joining RappiPay, Di Marco was a Partner at McKinsey & Company, where he participated in the financial services, digital, and analytics practices. During his tenure at McKinsey, he led various transformation projects for banks and insurance companies in Latin America.

According to RappiPay, Di Marco assumes leadership of a company that has become a participant in Colombia’s digital financial services sector within four years. RappiPay currently offers savings accounts for individuals and businesses, in addition to the RappiCard, a credit card issued by Davivienda. The company reports having over 400,000 users in the Colombian market and states that its RappiCuenta and RappiCuenta Empresas have accumulated over 300 billion pesos in deposits.

RappiPay is a financing company authorized and supervised by the Superintendencia Financiera de Colombia. It operates as a 50/50 joint venture between Rappi and Banco Davivienda, aiming to provide users with financial solutions. The RappiCard is a credit card from Banco Davivienda S.A. operated in conjunction with Holding RappiPay.

Paolo Di Marco. Photo credit: RappiPay.