Colombian mining and medicinal marijuana company New Colombia Resources will advertise its cannabis-infused pain cream in a special Colorado edition of USA Today. The company says that this will be the first time a “major U.S. media company” will run an ad for medical marijuana products.
The promotion for its Sannabis-branded cream will appear in the newspaper’s one-off preview edition of the Colorado Rockies upcoming Major League Baseball season and feature two-time World Series champion Edgar Rentería.
The now-retired player, who won the World Series MVP while playing for the San Francisco Giants in 2010 and also starred for the Florida Marlins team that took the title in 1997, is from the Caribbean Colombian city of Barranquilla. Rentería is a shareholder in the company and uses the product for “pain caused by a 16-year career in Major League Baseball,” according to a statement from New Colombia Resources.
The placement in this USA Today season preview will be part of a “massive” marketing campaign to promote the use of the company’s products both in the United States and Colombia, which legalized medicinal marijuana in late 2015 and has become a target market for several companies that are in the process of receiving regulatory approval and prepping operations to begin sales.
“This ad is part of a major marketing campaign for Sannabis products to begin in the U.S. and Colombia, designed to significantly increase sales by promoting Colombia as the ideal source for all-natural medical marijuana and cannabidiol products,” said New Colombia Resources. “Infomercials are being developed to advertise direct to the $3 trillion U.S. Hispanic market in collaboration with a top infomercial producer in Miami.”
Photo credit: Keith Allison