Colombian football superstar James Rodríguez has become the new pitchman for the Cyprus-based financial markets trading platform Libertex. Calling the Real Madrid midfielder and Colombian national team captain its new “brand ambassador,” the company says that James highlights the reputation for success that it is trying to portray to its traders.
“I’m happy to become partners with the award-winning Forex and CFD solution Libertex,” said James Rodríguez. “We share the same values and strive to be the best at what we do. Their reputation has helped them become the leader in online trading.”
Since breaking out into international stardom as the leading scorer at World Cup 2014 in Brazil, James has become the biggest pitchman in Colombia and among the most sought after in global football. He is now featured by adidas, Huawei, Pepsico, and Hugo Boss. He also has his own energy drink called 10 Gold and has made some $7 million USD in endorsements in 2016, according to Forbes.
Company CEO Michael Geiger said that he sees James as great representative of its new branding efforts. “The campaign’s motto, ‘Play with the best, trade with the best,’ truly reflects the nature of our partnership,” said Geiger.
Libertex is a trading resource of Indication Investments Ltd. that was launched in 1997. The company, a Forex Club group member, has reported having more than 700 employees in its network and more than two million clients across the world.