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Colombia Airline Regulator Fines Iberia Nearly $100,000 USD for False Advertising

Posted On July 14, 2016
By : Jared Wade
Comment: Off
Tag: cali, iberia, La Aeronáutica Civil, medellin

Colombia’s airline regulator, the Colombian Civil Aviation Authority (La Aeronáutica Civil), has fined Iberia Airlines nearly $100,000 USD for false advertising. According to the watchdog, the Spanish carrier illicitly promoted a direct flight from Medellín to Madrid when the route in fact included a stopover in the nearby Colombian city of Cali.

The Madrid-based Iberia advertised a direct flight in various media channels, stated the Civil Aviation Authority, thereby misleading those who purchased the flight into believing it would be a seamless trip from Colombia to Spain.

In all, the authority reported 49 incidents in which the the carrier’s ad claimed that, “beginning July 3, Iberia opens the doors of Europe with a new flight from Medellin to Madrid three times per week.”

The near-$100,000 fine was levied under Colombia’s Resolution 1582. Passed in 2012, the regulation mandates that action can be imposed against any airline who advertises services that have failed to conform to reality, induced error, and lacked a clear, truthful, adequate, timely, verifiable, understandable, accurate, and appropriate information.

Iberia operates in three Colombia cities, Medellín, Cali, and the capital of Bogotá.

 

Photo: An Iberia jet leaves from Barcelona. Credit: Bene Riobó

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About the Author
Jared Wade is editor in chief of Finance Colombia. He is a Bogotá-based journalist with 15 years of experience covering topics including business, financial services, Latin America, and sports. Email him at jared.wade(at) financecolombia.com or follow him on Twitter at @Jared_Wade.
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