Iconic Brazilian flip flop company Havaianas is continuing to expand in Colombia with plans to set up its own operations in Medellín and Cali after the recent opening of a new store in the high-end Andino mall in Bogotá.
While the company’s durable, no-frills sandals have long been sold widely across the country in hundreds of stores, Havaianas previously distributed through local third-party firms. But is now establishing a physical presence in the country of nearly 50 million consumers with offices through the brand’s parent company, Alpargatas.
Alejandro Cruz, president of Alpargatas Colombia, told El Espectador that the company believes it can establish 2,000 points of sale in the Andean nation. “We want to reach all of Colombia,” he told the paper.
The expansion has included the opening of new stores in Cartagena and Barranquilla on the Caribbean coast in addition to the marquee launch of its new location in the capital in mid-October.
(Photo credit: Jared Wade)