F2R: Mega Motorcycle Madness Returns To Medellín With Mammoth Industry Event, The Feria de las 2 Ruedas
After delays and disruption due to the COVID-19 pandemic, the F2R or “Feria de las 2 Ruedas” (2 wheel fair) is returning to Medellín’s Plaza Mayor for its 16th edition. The event, founded by Paisa entrepreneur Guillermo Pabón and organized by Prisma Events continues to grow every year.
This year, the event takes over Medellín’s entire Plaza Mayor convention center in order to host 400+ exhibitors hailing from 25 different countries, May 12-15. As always, the first two days are industry and media only, where deals are done and connections strengthened, then the last two days, Saturday and Sunday, are open to industry and enthusiast alike. Not just motorcycles, but bicycles, scooters, sustainable innovation, fashion, parts and accessories are also featured.
This year, over 60,000 visitors will experience commerce, displays, announcements, and performances over almost 40,000 square meters (430,000 square feet!). As in past years, F2R includes extreme sports exhibitions, moto trials, test drives, artistic performances, and classic motorcycle exhibitions, along with academic symposiums such as the National Motorcycle Industry Forum for entrepreneurs, and the Seventh Symposium of Biker Clubs, the Eight National Forum of Women Bikers, and the Fourth Meeting of Motorcycle Mechanics.
F2R is by far the most important motorcycle industry event in The Americas open to both professionals and the public, and Colombia is the rational venue. Last year alone, even in the middle of a pandemic, almost 750,000 motorcycles were sold in the Andean nation, adding to the 10 million actively licensed and insured on Colombian roads. Motorcycles make up 60% of personal mobility, and the country has a thriving industry of motorcycle final assembly along with production of accessories, clothing, spare parts, equipment, and services for motorcyclists.