Hernán Rincón Named New President of Avianca

German Efromovich, President of the Board of Directors for Avianca Holdings S.A. and the Board of Directors for Aerovías del Continente Americano S.A. Avianca, has introduced Hernan Rincón Lema as the new Executive President of the holding company that groups several airlines and air services companies in Latin America and the world under the Avianca brand.

Efromovich also used this opportunity to thank interim executive Alvaro Jaramillo Buitrago for his commitment and direction provided to Avianca during this transitional stage, marked by severe market changes.

“The introduction of Hernan Rincon as Avianca Holdings S.A. and Avianca S.A.’s highest executive coincides with a new strengthening stage for the organization, oriented towards facing changes in the macroeconomic environment, as well as the needs and wants of the modern traveler. With this in mind, we embarked upon a rigorous selection process, making sure that we can depend on a leader with the talent, vision, creativity and leadership demanded by the organization during this new cycle that is just beginning”.

Hernan Rincon, commented: “During the first days in Avianca, I am reassured that I made the right decision to accept the board of director’s invitation to be a part of this great company, whose collaborators, as well as travelers, suppliers, commercial partners and investors, have played a key role in its development during past years. With the help of the more than 21,000 collaborators, I expect to take full advantage of the extraordinary development opportunities we have to continue growing strong and establishing Avianca’s service in the region and the world”.

For 13 years, Hernan Rincon was involved with Microsoft in the position of President for Latin America and the Caribbean.

During his professional career, he was also President and CEO of Ferag Americas, a private Swiss company that develops, sells, installs and offers state-of-the-art technology solutions for the print media industry. He also worked for 11 years at Unisys, a provider of information technology solutions and services.

Rincón Lema studied Mathematics and Computer Science at New York State University. He has a master’s degree in Industrial Engineering from Universidad de los Andes, as well as a master’s degree from the Kennedy School of Government and an MBA in Public Administration from Harvard, where he received the Edward S. Mason scholarship and participated in the U.S. Government’s Hubert H. Humphrey program.