Data & Cloud Services Provider Rackspace Arrives In Colombia, Allies With Praxis

Market leader Rackspace (NYSE: RAX) has announced its formal entry into the Colombian market, after first establishing a Latin American beachhead in México City in 2014. The hosting provider has had a presence in Latin America for a decade, offering managed hosting from its San Antonio, Texas headquarters.

According to statistics provided by the company, its Colombia based revenue has grown 143% from 2012 to 2015, making it one of the four most important markets in the region for Rackspace, behind Mexico, Argentina, and Brasíl. Rackspace currently counts approximately 200 clients in Colombia, across small, medium and large business segments.

Rackspace vice president and general manager for Latin America, Álvaro Echeverría

“Colombia is a very attractive technology sector market, and without a doubt it is an economy in which the enterprises are taking into account the added value of cloud services. Our objective is to bring closer to more clients the unique concepts of managed cloud and ‘fanatical support’—and as such, to be recognized as a strategic alliance that knows businesses and their specific needs,” said Rackspace vice president and general manager for Latin America, Álvaro Echeverría.

To expand in the Colombian market, Rackspace has partnered with Praxis, a Mexican based multinational IT services firm with a strong presence and operations in Colombia. The alliance is the fruit of six months of groundwork, which required Praxis to create a dedicated technical department of specialists, architects, and engineers with the required knowledge of Rackspace’s cloud offerings, from managed hosting to its Cloud Servers, Cloud Files, Cloud Block Storage, and Cloud Backup products. Praxis plans to use its partnership with Rackspace to expand globally, not just in Colombia and the CALA (Caribbean and Latin American) markets.

From left to right: Carlos Bueso, Rackspace Director of Channel Sales & Alliances, LatAm; Jean Carrasquel, Rackspace Strategic Channel & Alliances, LatAm; Elsa Ramirez, Praxis Director of Innovation, Edmundo Robert, Praxis Director General

“Praxis provides a robust portfolio of technology products and services at a global level, and for that it is important to count on a business partner such as Rackspace,” said Jafet Valdez, Praxis’ cloud specialist and practice manager. “It is what allows us to provide cloud services to distinct regions such as North America, Central America, South America, Europe, Asia, and in this way we will return more agile, to deliver the products and services that our customers count on.”

Bogotá, Colombia based Bunny, Inc. is one such company. Led by Alex Torrenegra, Bunny employs an online portal that matches global creative talent such as writers and voice over actors with the entities that consume such services. The company primarily serves customers and freelancers in the USA, Latin America, and Japan. “Rackspace brings us proactive administration, someone that knows the situation, and knows what to do to maintain everything functioning properly. Now we don’t have to respond to problems, or face downtime,” said Torrenegra.