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"I meet with customers every week and it’s amazing. They don’t want to spend time or money — until something happens," said Jorge Hurtado of Absolute Software.

For nearly 25 years, ProColombia has been promoting business in and outside of Colombia. Formerly known as Proexport, the government agency rebranded in 2014 to better align itself with the larger mission. “As a result of the progressive increase of its functions, its...

"The information that a company has really does have a value. What analytics does is make that value a tangible." – Carlos Ferrer of Unisys

Cable & Wireless continues to grow in Colombia, with its expansion plan paying dividends in the financial services and education sectors.

Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.

Lorenzo Garavito believes the best investment in Colombia is to bet on the consumer. Retail, restaurants, and grocery stores are all low-risk plays with good returns.

Kukita Shinya discusses NEC's shifting business strategy, its work in the Internet of Things, and how biometrics is changing the financial services industry.

"This service business is going to be the new starting point that will make Medellín a more modern, more digital, less polluted city," says Sergio Escobar of ACI Medellín.

"If you can find a way to streamline the whole process while providing the same level of security, that’s a win/win," says Eric Crabtree of Unisys.

Colombia can increase its food security and agribusiness by implementing best practices from the developed world to increase yield and improving physical infrastructure.