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BMW Rothar Bogota Colombia Motorcycle One of the BMW motorcycles on display at the 2017 Feria de las Dos Rueda in Medellín. (Credit: Loren Moss)
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Interview: Rothar Is Looking to Build a Functional Accessory Market for Motorcycle Riders in Colombia

"You see many companies that have accessories, but they are luxuries — not functional ones," said Juan Carlos Serna of Rothar.
Posted On August 3, 2017
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feria de los 2 ruedas motorcycle colombia market two-wheel two-wheeler
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Q&A: Colombia to Reach up to 30% Market Share of South American Motorcycle and Scooter Sector by 2021

Colombia is poised to further increase its already-substantial market share in South America, outpacing every country except for Brazil.
Posted On March 20, 2017
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