Medellín hosted 42 international association meetings in 2016. This was the same number as Chicago and Zurich — and seven times as many as the former world murder capital held in 2006.
The 2016 total was more than half a billion dollars above the $5.2 billion USD reported in 2015 and puts the industry second in terms of foreign revenue generation after the oil sector.
For nearly 25 years, ProColombia has been promoting business in and outside of Colombia. Formerly known as Proexport, the government agency rebranded in 2014 to better align itself with the larger mission. “As a result of the progressive increase of its functions, its...