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During the first year, the carrier expects to transport some 31,000 passengers between Miami and Santa Marta, which it has named its third hub in Colombia.

The new flight will depart Bogotá's El Dorado International Airport at 4:29 am every Monday, Wednesday, Friday, and Saturday.

Flight traffic is up almost across the board at Colombia's 10 largest airports compared to 2015, and there has been a huge spike among travelers heading to the Caribbean.