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As a Director, I saw how hard Viva fought for its clients. As a passenger, I relished the experience. As a citizen, I am disgusted by what has now occurred.

The battle for control of Viva goes far beyond Avianca, Jetsmart & Latam. Here are some of the key players

A Viva acquisition by a strong competitor like Latam could be disastrous for Avianca.

The proposed new holding company will be domiciled in the UK but still needs regulatory approval from several governments.

The Colombian cities of Valledupar, Neiva, Pastó, Villavicencio & Armenia are joining Viva’s route network, with tickets already on sale for as low as $15 USD

"We chose Colombia...It's a country that provides a certain amount of technology, a dynamic environment, especially Medellin"

Colombia's Viva & Mexico's Viva Aerobus are separate companies with similar names but different owners and independent management.

Skyports is backed by Irelandia Aviation, which also is the largest shareholder of Colombia’s Viva Air.

Viva uses its charitable arm, the Viva Foundation led by Monica Gil and Tatiana Vásquez to translate the airline’s operational acumen into direct action for social good.

Removing business class from short haul commuter flights is not a big deal by itself, but what is Avianca’s strategy? What does the airline want to be?