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27 businessmen and 19 investors joined ACI Medellín’s roundtable, creating 127 business appointments in Antioquia’s investment event.

TechFem supports women in technology and entrepreneurship, and admission is free with registration.

"We know TaskUs is the biggest BPO in Cali, which we only were able to achieve because we took a chance, we saw potential and we decided to invest and we're now taking a lot of benefit from it."

The new Medellín facility is in addition to two TaskUs facilities in Cali, Colombia.

"This is a great opportunity to highlight the city as an ecosystem of entrepreneurship and innovation."

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Called Startup Innovation Journey, the initiative hopes to support the growth and expansion of startups through access to technology and market opportunities offered by SAP.

Gonzalez says potential clients "get very excited because it's not only what TaskUs can do out of a city — but also how the culture of the city blends with the culture for that client. I think it's a perfect combination.

From Medellín, the company anticipates that it will continue to advance its work of providing digital transformation solutions, including AI and robotic process automation (RPA) tools.

"We’re creating strategies for innovation, technology, and new ways of designing 4.0 technology to reach citizens from the farthest, most depressed, and most violent districts," said Juan Camilo Mergesh.