The Luffa or "Loofah" sponge that Zara Home offered for over $14 USD can be had from retailers for under $1 and is the inside of a dried fruit. Ridicule was fast & furious on social media.
Bogotá will be the first city in Colombia to receive an Ikea store, but that inauguration will come after an opening in Santiago that is scheduled for 2020.
Lorenzo Garavito believes the best investment in Colombia is to bet on the consumer. Retail, restaurants, and grocery stores are all low-risk plays with good returns.