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MICE tourism boosts local economies by attracting corporate and academic visitors, creating jobs & increasing spending.

Colombia offers modern infrastructure, warm hospitality, and diverse cities, blending business with rich culture for unforgettable conferences and events.

Colombiatex 2025 featured the Knowledge Pool, daily expert conferences, the Sustainability Route, and eco-materials.

Medellín has been recognized for leadership in international events, driving legacy, sustainability, and global market impact.

Of all the economic sectors in Antioquia & Medellin, tourism is the most affected, including its entire value chain including lodging, travel agencies, air, land, river, & maritime transport, gastronomy, bars, and entertainment. Its recovery is the most complex of all,...