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Viva Air CEO Félix Antelo announced last week the hiring of Catalina Rendón Jaramillo as Viva Air’s director of communications and corporate affairs for the low cost international airline. During the last 12 years Rendón led the communications efforts of Inexmoda, Colombia’s...

New York-based public relations and marketing agency Weber Shandwick is opening a new office in Bogotá. The global firm’s stated goal is to further its presence in the Latin American market, where it sees increasing demand for PR services both from Colombian and multinational...

Ruta Amigo will be tapping into the U.S. firm's “Digital Issuance Platform” to roll out pre-paid loyalty cards that can be used for payments in various locations across the country or digitally.