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In 2023, 305,655 Colombian tourists visited the country, and in 2024, the figure grew to 335,819.

Valeria Yglesias joined Avianca's LifeMiles in 2010, later becoming Commercial VP.

With this agreement, the airlines are going head-to-head with Delta-backed Latam and United Airlines-backed Avianca.

S&P Global Ratings has downgraded Avianca's credit rating from “B-” to “‘CCC” while placing the airline on CreditWatch negative.

Ruta Amigo will be tapping into the U.S. firm's “Digital Issuance Platform” to roll out pre-paid loyalty cards that can be used for payments in various locations across the country or digitally.