Book Review-The Viva Effect: How The Irreverent Turned Dreams Into An Airborne Reality (Spanish Version: El Efecto Viva)
The book starts off with a glowing account of the airline’s creation, almost superlative in its description of the personalities involved. However, in the second half the book takes a frank and candid tone when approaching the airline’s growing pains, internal conflict among the...
Posted On November 11, 2020